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How a Global Spirits Maker Got New Products Online Faster

The client's new products took too long to show the right price and stock online. Parkar modernized the infrastructure, applications and data behind them.

  • Supply chain
  • New product launch
  • E-commerce
  • Data architecture
Clear spirit bottles on a table while a team member works on a laptop

The business

Our client is a multibillion-dollar global spirits maker with many well-known brands, headquartered in the US. It makes and bottles them at sites across the US and Europe. Its mission is to bring its brands to more customers in more places, and to get each new product to market quickly.

The challenge

New products reached customers too slowly

Slow product setup

A new product's price and stock took too long to reach every system.

Online stores behind

E-commerce sites showed new products late, or with old prices and stock.

Data held in many places

Supply chain data sat in SAP, site systems and spreadsheets.

Older systems

Infrastructure and applications were hard to change and slow to scale.

The solution

What we delivered

  1. InfrastructureLayer 1
  2. ApplicationsLayer 2
  3. DataLayer 3
Modern infrastructure
Cloud infrastructure that scales with each product launch.
Modernized applications
Product, price and inventory applications updated, so changes flow through on their own.
A modern data architecture
One place for supply chain data, built for analytics and machine learning.
Price and stock sent online
Pipelines that send price and stock data to e-commerce platforms on a schedule.
Update monitoring
Alerts when a price or stock update fails to reach a system or store.

Results

The outcomes

50%

Faster product setup

New products reach every system in half the time.

Same day

Price and stock online

E-commerce sites show current price and stock for new products.

1

View of supply chain data

SAP, plant and sales data together, across the US and Europe.

Fewer

Manual fixes

Teams no longer key price and stock into each system by hand.

What it makes possible

AI agents for supply chain planning

With current price, stock and supply chain data in place, AI agents can help next. Planners approve each change.

Supplier confirmations

Read supplier dates as they arrive and keep plans current.

Demand forecasting

Forecast each brand by market, from orders and distributor sales.

Plan exceptions

Turn plan alerts into a short list of decisions.

Safety stock and replenishment

Set stock levels from confirmed supply and demand.

Keep reading

All case studies ›

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Get started

Start with where your data stands.

A two- to three-week Data Readiness Assessment scores your data and ends with a ranked plan.

Download a sample report ›
Data Readiness Assessment2 to 3 weeks

Ends with a ranked list of work and clear next steps.

In the first phase
  • One business area on a modern data platform
  • One trusted data set in daily use
  • Governance in place on your first data set

From there we build in stages, starting where the payback is fastest.